This is our way, as a Certified B Corp, of sharing with you the progress we are making to become a better business – for people and planet, through deploying our work in a more purposeful, society-focussed way.
For those who read Impact 01, our theme was the ‘journey so far’ and the baby steps a new B Corp should take, whilst getting comfortable (or indeed uncomfortable) with your status and responsibilities. The idea of seeing B Corp as a journey, rather than a destination clearly resonated with our collaborators and B Corp community, as did the acknowledgement that the early stages are often lonely.
With Impact 02, our theme is nurture – the need to care deeply at all levels, at all scales, about who you are working for, with and to what end. Our practice sees the world through the lifespan of the Oak tree – we talk openly about having a 250-year time horizon because of it – and so we are exploring what change and progress looks like through this lens, rather than the four-year cycles of government and politics, or the decade-long view of banks and institutions.
To nurture takes time, so whilst Impact 02 is a review of our year, much of it focuses on the things we have begun, and less so on the jobs we have finished.